Marketing Blog
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Green Wash or Clean Green?
October 18th, 2011 by Richard PerryGreenwashing Greenwashing. It gives a bad name to eco-friendly, but is it a bad thing? Greenwashing is when an entity presents themselves as being green when they really aren’t. You know them and seen them, even if you didn’t recognize them as such. The question I have is: Is it a bad thing to greenwash? I mean, the fact that they perceive it as important is a statement in itself. Reduce, Re-use, Recycle has been around for awhile and greenwashing is just behind. And while I dislike the idea that someone presents themselves as eco friendly without walking the talk, the simple fact is they are saying it is important to be green. There isn’t such thing as bad publicity, and greenwashing does create more
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What’s a green concept worth?
September 1st, 2011 by Richard PerryThe old adage that a picture is worth a 1000 words is true. I have used photos in many marketing efforts and they work. Humans are wired to recognize faces. Images evoke emotions and convey ideas. So if that is the case, then what does presenting a concept do? The concept of eco-friendly and sustainable methods is growing and becoming more accepted and desired than ever before. What does it say to the customer when a business gives away a sustainable promotion? It says, more than anything, that the business is in it for the long run, looking to the future and planning to be part of the future. It says “it’s important that we look to the future” and that is a concept that
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Breakfast in the Park Zero Waste Effort
July 29th, 2011 by Richard PerryJuly 24 2011 It started with Cary Rentola from Pathways Hospice asking for volunteers to person the zero waste aspect of their fund raiser Breakfast in the Park. Gallegos was the waste vendor and I expected it to be interesting and fun and maybe meet some neat people. What I didn’t expect was that there was actual education involved. Gallegos has set up a system to where they can divert the vast majority of waste into compost from an event like this. The education was new to about 1/4 to 1/3 of the people attending! We turned the regular trash cans on their side and set three stations of 3 banger waste collection (recycle, compost, landfill) sets around eating area. What was interesting was
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Be the change you want to see
June 17th, 2011 by Richard Perry
Where to start? That’s a good question for near about anything. I’ve been trying for a week to figure out how to start this blog and I realized that the question was not how, but when? It’s now. The answer is always now to begin anything. I spent most of my adult life in printing and marketing while trying to maintain a sustainable life- recycling, composting, riding a high mileage motorcycle (BMW F650GS, which goes street and off-road and gets 63MPG), building straw bale cabin, earth-bermed greenhouse, and a small scale PV system; recycling every newspaper I picked up on distribution, and anything else I could think of to reduce, re-use and re-cycle. But I was still printing a newspaper, albeit on recycled stock, but
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